For Soap Stories my work included all promotional materials, e-newsletters, and new packaging.
Additionally, logo design and website design for the new sub-brand Soap Stories NK.

One example of the new packaging I designed was for a set of hand creams, I additionally created these renderings to advertise the products.

I took initiative with the Soap Stories Instagram page, as it had been fairly inactive. One of my ideas was a regular "Scent of the Week" post, featuring a graphic I made featuring all the products with that scent. I made these posts shoppable, and this created a small new area of shoppers for this brand.


I had the idea to incporporate QR code cards in the stores, for people to get immediate access to Google reviews for that location. I additionally redesigned the store location business cards.

Another initiative I took was to redesign some of the old marketing materials, such as the Facebook Cards all customers receive at the various spa locations, adding in the Instagram information.

A new sub-brand was created specifically for the Nail Kit; Soap Stories NK.
I designed all marketing and promotional materials for this new brand, as well as the logo and all visuals for the website (banners, product images, layout, colour pallete).


Here are a few more of the social media posts I created, combining my own photography with computer graphics and drawn elements. My goal with a few of these was to drive commenters to vote on the selected soaps or creams, creating a fun, active post to engage with.